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The B’ars to Bears film is a full-length documentary produced by the Hershey History Center, featuring the American Hockey League’s oldest and most successful franchise, the Hershey Bears.


Originally called the “B’ars” as a reference to American candy mogul Milton S. Hershey’s chocolate bar, the amateur B’ars became the iconic Bears when they entered the American Hockey League in 1938. 

More than eight decades of the team’s storied history is chronicled in the film, featuring exclusive interviews with hockey personalities Don Cherry, Bruce Boudreau, Stan Fischler, Kerry Fraser and Willie Marshall.

This film is available for purchase through the Hershey History Center and is available digitally on Prime Video.

All proceeds support the mission of the History Center and benefit the Hershey Bears artifact and research collection at the History Center, the largest, publicly available repository of Bears programs, photographs and artifacts.

Director of Photography Matt Stambaugh

Edited by Matt Stambaugh

Cover Illustration by Accorsi Studios

Bars to Bears FINAL Copy DVD Cover_DVD C

Please purchase the DVD at the Hershey History Center for $20.

The DVD may be mailed to you for an additional $5. Please contact us at or call us during our hours of operation.

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